Founder and Managing Director - GAP
Kerry is the Founder and Managing Director of GAP. She is an insights and commercial business strategist
and marketer who is passionate about using her expertise to influence the growth of businesses of all sizes, wherever they are in their
Tapping into her experience with high-growth and complex businesses, Kerry guides clients through robust
strategy and planning processes to get to the heart of the market opportunity, or overcome common growth barriers, to achieve the
vision they have for their business.
Since launching, Kerry has helped a variety of start-ups, scale-ups and clients in need of transformation
across the technology, professional services, fintech, mining services and NFP sectors – both in the B2C and B2B categories.
Kerry also held the roles of Co-CEO and Chief Growth Officer of Plico Energy – a renewable energy start-up –
winning the Business News Rise Award for StartUp of the Year in 2021.
Before starting her own business, Kerry worked for some impressive global companies and held executive
leadership roles across Australia and New Zealand with GE, Bankwest and Vodafone.
Kerry is a well-known growth specialist both here in WA and across Australia. She leans on her knowledge
and experience to help clients who have a vision for growth and bucket loads of passion, and the courage to do something new or
Driven by a strong sense of community and supporting others, Kerry is an active champion of improving
homelessness in WA, and speaks openly about her struggles and strengths from living with anxiety and ADHD.
Kerry held a position as a Non-Executive Director on the Richmond Wellbeing board for 2.5 years and is a CPM
with the Australian Marketing Institute.