About Leaders

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Welcome to Western Australian Leaders


At Western Australian Leaders, we inspire the next generation of leading privately-owned companies. Established in 2006, we have an ever-growing Alumni of more than one thousand companies right across Australia, New Zealand and the United Kingdom.

Western Australian Leaders is by invitation only. As a Member, you’ll be part of a highly supportive and trusted community of Industry Experts and like-minded peers. You’ll be surrounded by knowledge, connections and resources—to help stretch your thinking, become a better leader and take your business further, faster.

If you’d like to join this exclusive community of progressive business founders and leaders, check out how it works and express interest today.

How Leaders has helped


Real impact. Real outcomes. Here’s how privately-owned companies have capitalised on the Leaders experience to move forward with confidence.

How The Goods leveraged Leaders to accelerate growth and scale up the business.


Growth is about getting bigger and smarter. Growth drives competitiveness and profit margins, enabling your business to do more with less. This requires strategy and planning based on genuine insights. Scaling up accelerates this process and is often designed to capitalise on innovation.




The Goods is a progressive distribution company making the supply of cleaning, washroom and hygiene products easy. With an ambition to define the strategic direction and position the business for growth, the owner joined WA Leaders.

Through this ongoing involvement, The Goods has achieved tangible business outcomes. With a focus on core industries and clear differentiation, the company has established a strong foundation together with next steps to drive growth.

'Our expectation of WA Leaders has been exceeded. After each ‘Ask the Expert’ session, we walk away with another little piece of the puzzle. We have benefitted from guidance on how to handle specific situations together with an independent perspective on our ideas.'


Richie Campbell, Owner, The Goods

How EES Shipping fuelled innovation and long-term sustainability through Leaders.


Change is constant. Change presents challenges and creates opportunities. To stay ahead, you need to focus on innovation, intellectual property and brand differentiation. True sustainability is about building a thriving business that balances growth and stability over the long term.




Confronted with both static business profit and staff retention issues, EES Shipping required an ambitious plan and a new direction. That’s why this major international freight forwarding company engaged with WA Leaders in 2020.  

By surrounding the business owner with the expertise and resources of the WA Leaders community, EES Shipping have invested in innovation to take advantage of market opportunities. This has yielded significant business outcomes.

'Thanks to our relationships with Industry Experts, WA Leaders has helped us to explore new opportunities. We have developed a more sustainable business, with record referral, revenue and profit growth, together with our lowest staff turnover in history.'


Brian Hack, Managing Director, EES Shipping

How Leaders helped Auslink Foods to build internal capability and plan for future succession.


Continuous skill development fuels growth, innovation and profitability. Business owners should aim to work on strategic direction and step back from day-to-day operations. This requires a capable and trusted team, with clear roles and responsibilities to ensure seamless succession.




Auslink WA was established in 1989 as a food broker, with further expansion into warehousing and distribution. With a desire to upskill and become a better leader after taking over this family business, the owner joined WA Leaders.

Without previous experience in running a business, WA Leaders provided a high calibre network of trusted advisers. This enabled the owner to more confidently tackle the challenges that are encountered at the next level of growth.

'WA Leaders has been an amazing experience. It has been educational, inspirational and transformational. I have learnt new skills, implemented new ideas, hired new roles and ultimately achieved significant year-on-year revenue growth.'


Trent Brisset, Managing Director, Auslink Foods

How Corporate Travel Management harnessed Leaders to more effectively plan for and navigate entry and exit.


When buying or selling a business, there are a range of factors that influence the ultimate success of the transaction. It’s about timing, valuation and negotiation. That’s why it’s important to seek independent guidance and support to ensure the best possible outcome for your business.




Corporate Travel Management forged a relationship with Leaders to explore funding options. Through this journey, the business leader gained valuable advice from the expert and peer community around future growth strategy.

As a result, initial investment was secured to fund acquisitions. This was followed by a public listing on the ASX in 2010, which proved to be one of the most successful in Queensland. This listing was underwritten and supported by an Industry Expert.

'Leaders opened our minds to international business expansion. Through this highly supportive network, we gained access to the knowledge and skills necessary to build our business capability and support long-term growth.'


Jamie Pherous, Managing Director, Corporate Travel Management

How Leaders provided Design Studio Perth with practical professional development opportunities.


Great leaders never stop learning and understand the importance of a growth mindset. Fresh perspectives from outside the industry can drive innovation, challenge complacency and create advantage. A practical way to achieve this is to engage with relevant experts in the field.




As a specialist graphic design agency seeking networking and growth opportunities, Design Studio Perth discovered WA Leaders. This represented the perfect way to gain practical knowledge in a highly supportive and caring environment.

Through a structured process, the owner was able to fast track professional development. The insights from Industry Experts have been applied to dramatically change the business in terms of the operational structure and pricing methodology.

'WA Leaders has provided me with a real growth experience, both at a personal and business level. The opportunity to learn from and discuss challenges with expert advisers and business owners has helped to transform how we do business.'


Tracy Fryer, Managing Director, Design Studio Perth

How Quickmail gained value as part of the high-calibre Leaders expert and peer community.


Running a business can be daunting, but you don’t have to do it alone. With the right support system, you’ll connect with experienced leaders who understand the challenges and offer real-world solutions. This guidance will help you make smarter decisions and lead with confidence.




The Managing Director of Quickmail attended WA Leaders as a guest and was impressed by the event format and the calibre of people involved. Inspired to become a member, the goal was to learn from experts and continually improve.

By surrounding the leader with professionals who have been there and done that, Quickmail has exponentially changed. An unexpected benefit was an insurance price comparison, where the business achieved a significant cost reduction.

'With WA Leaders, I have a great reason to get out of the office for an afternoon a month. This is valuable time to take stock and think about the business. I look forward to catching up with old contacts and making new connections.'


Sophie Stott, Managing Director, Quickmail