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In this episode of the WA Leaders Podcast, host Dr. Paula Smith sits down with Sue Papadoulis, former news editor, government communications advisor, and founder of Profile Media.
Sue shares her 20-year entrepreneurial journey from running national seminar programs like Publicity for Profit to building a thriving, fully remote PR agency powered by ex-journalists. She dives deep into how mid-sized businesses can elevate their digital reputation and leverage AI discoverability, the realities of transitioning to a scalable business model, and the power of flexible remote leadership. Plus, Sue reflects on her early sales roots, childhood lessons in strategy, and how taking a step back with the help of a business coach transformed her career.
Guest: Sue Papadoulis
Website: Profile Media Communications
Interviewer: Dr Paula Smith
Recorded at:
Podwave Studios
