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In this episode of the WA Leaders Podcast, host Dr Paula Smith sits down with Sharon Palmer, founder and director of IDNA Health.
Sharon shares her journey as a scientist, researcher, and pioneer who opened Australia's first dedicated DNA-based health clinic in 2014.
Discover how genetic data is revolutionizing personalized medicine by moving beyond symptom management to target the root cause of health
issues. Sharon breaks down the challenges of marketing a complex, science-driven service, overcoming misconceptions around genetics, the
importance of business scalability, and how her entrepreneurial drive was shaped by a childhood in the WA outback.
Guest: Sharon Palmer
Website: iDNA Health
Interviewer:
Dr Paula Smith
Recorded at:
Podwave Studios
