“How do you eat an elephant?” The answer is of course “one bite at a time.” This metaphor provides a surprisingly relevant use case for AI in bidding. With many years as a bidding consultant, and having experimented with our own generative AI bidding platform since mid-2023, I’ve learnt that the most common mistake organisations make is trying to swallow the whole ElephAInt in one attempt. This usually results in indigestion, data spills, or wasted effort. So here’s an alternative menu. Read More…
