Media centre

WA Leaders Podcast with Tony Friday from Brainbox
25 Sep

Set up 8 years ago, Brainbox employs 200 staff in the Philippines working for Brainbox clients. Not your normal outsourcing business, every staff member is embedded into their clients' business, and works for them exclusively. Before establishing this business, Tony worked as a maths teacher, then in IT before consulting, and then as a CEO of a regional council. His top tip for business leaders is to be kind. Read More…

Your Personal Brand: Now Your Business’s Biggest Asset
8 Sep

In today’s business landscape, growing a strong personal brand and reputation is more important than ever – even more important than it used to be.


ation is more important than ever – even more important than it used to be. A dramatic example comes from Silicon Valley: former OpenAI CTO Mira Murati recently raised a staggering $2 billion for her six-month-old startup Thinking Machines Lab, at a valuation of $10 billion.  Here’s the kicker:  Read More…

Confident Speaking vs. Strategic Speaking: What’s the Difference? And why does it matter?
8 Sep

We’ve all heard the advice: “Just speak with confidence.” And yes, confidence matters. A confident speaker captures attention, commands the room, and makes people sit up a little straighter. But here’s the thing—confidence alone doesn’t guarantee impact.

That’s where strategic speaking comes in.

Let’s break it down. Read More…

WA Leaders Podcast with Tracy Fryer
3 Sep

Originally from South Africa, via New Zealand, Tracy tells us about the time she sold lollies from her backpack at school, and discovering her love of art. After degrees in art and graphic design, and jewellery making, she followed these passions - plus a spell as a cabin crew for JetStar - before establishing her own branding and design business during the height of the pandemic in July 2020. Read More…